Saints TV New Subscriber
The target reader for this copy is a new subscriber to Saints TV. This would be somebody who has already committed to buying the service. Therefore s/he is extremely product aware.
The idea behind this copy is to welcome new subscribers and offer an opportunity for cross-selling.
The offer is 10% off club merchandise bought online within the next 30 days.
The call-to-action is to visit the online club shop.
This copy is for use as a welcome email sent out to new subscribers to Saints TV.
The Italian Wedding Planners Newsletter
New Subscriber Welcome Email
The target reader is a bride who has decided to marry in Italy. She has subscribed to The Italian Wedding Planners newsletter and this is the welcome email which comes with a free guide. She is at the solution aware stage.
The idea behind this email is to send the free guide (attached) and introduce the bride to what to expect in the newsletter series. It moves the bride into the position of being a lead for The Italian Wedding Planners.
This email completes the offer initially outlined on the squeeze page.
The call-to-action is to whitelist The Italian Wedding Planners' email address so the bride continues to receive newsletters straight to her inbox (which will form part of a later sales chain). This avoids the mailings going to her spam folder and increases the chances of them being seen and read (and acted upon).
This copy is for use as a welcome email sent out to new subscribers to The Italian Wedding Planners newsletter.