Welcome Email

The Content Wizard

The target reader of this email is a business owner who has newly subscribed to The Content Wizard's mailing list. They are stressed with having to constantly produce quality content. However, they are frustrated because their content isn't getting any results.

They are at the solution aware customer stage.

The idea is they can improve their situation by following the info in the free guide and tips which will be sent by email. By doing this they will free themselves from the content grindstone and start seeing results.

The offer is the guide which they have already signed up for.

The action (call-to-action) is to download the guide.