Sales & Marketing Emails

The Italian Wedding Planners

Email Series

The target reader for this copy is a bride who has already subscribed to The Italian Wedding Planners newsletter and received the Your Dream Italian Wedding free guide. At the start of this series she is solution aware and moves incrementally through higher stages of awareness as she receives further emails.

The idea behind this copy is to get the bride to "click" to engage with her wedding planner (part of The Italian Wedding Planners staff) at various stages along the planning journey and to buy different services/products at each stage.

The offer is for the bride to engage with her wedding planner to get help planning the wedding of her dreams.

The call-to-action is to "click here" to take up the offer in each email.

This copy is for use as a series to prompt the bride to engage with her wedding planner and increase sales (commissions) for the planner.

Celtics Hospitality Sales Email Series

The target reader for this copy is a business owner who is aware of the Celtics and the need for hospitality packages in their business operations. They are therefore moderately product/service aware.

The idea behind this copy is to introduce business owners to the idea of Celtics hospitality packages.

The offer is to contact the Celtics using the link in the email to request further information.

The call-to-action is to click the "click for more info" button.

This copy is for use as a marketing email series to encourage business owners to reserve Celtics' hospitality packages for their staff and clients.