Product Descriptions
Shamrock Rovers F.C.
The target reader for this copy is a Shamrock Rovers supporter.
They are at the most aware customer stage.
The idea is to get customers to add products to their online cart.
The descriptions are brief, so focus remains on the products themselves.
The images do the talking. The descriptions simply add emotional pulls.
The offer is the official products.
The call-to-action is to add the products to the customer's cart.
This copy appears on the Shamrock Rovers F.C. e-commerce store.
This project resulted in a 363.3% sales increase within 30 days.
