The target reader is a female cancer sufferer. Among other challenges of her diagnosis, she is currently unable to enjoy a sexual relationship with her partner because of discomfort.
She is at the problem aware customer stage.
The idea is that a sexual relationship is still possible. With the right equipment, the reader can still enjoy the romantic side of her relationship with her partner.
The offer is to get more information about this equipment.
The action (call-to-action) is to go to Jody's site for more information.
This advertorial appeared in leading UK lifestyle magazine Woman's Own.